I design from the outside in.

Most products are built somewhere specific, for someone specific, then shipped everywhere and called universal. Growing up between Muscat, India, and Amsterdam, I spent years on the receiving end of that assumption.

It's what pushed me toward design, and toward the edges of it. I care most about the people a product wasn't originally built for. This is why accessibility isn't an afterthought in my work, it's usually the starting point.

My projects have taken me into education, awareness campaigns, and volunteer-led initiatives. Not because it's a nice thing to do, but that's where the interesting design problems actually live.

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years in the industry, from startups to enterprise.

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projects across AI, B2B SaaS, fintech, and more.

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3 Disciplines, 1 designer for all your needs and 100% remote friendly

What I can do for you

Woman walking along a race track

2. Strategy

Product (UX/UI) Design

Thoughtful, user-centred design for apps and digital products from early concepts through to polished, dev hand-off ready files in Figma.

Blurred figure of a woman in motion

3. Reporting

No Code Design & Development

Get a fast, beautiful website in Framer that looks as good as your work and actually converts. Built to be easy for you to manage, update, and grow : no developer needed.

Perfume bottle held in hand

1. Call

Accessibility and inclusivity

Consciously integrating accessibility principles for equal access and participation. I aim to create experiences that cater to diverse needs and
empower every user.

Got a project in mind?

Do you need a design solution for your business that not only looks good, but feels distinctly yours built to last and easy to scale?